Digital Awareness at a National Scale

For the national rollout of the E-Invoicing Application Campaign for the Zakat, Tax and Customs Authority (ZATCA), I led the project in its entirety—overseeing its strategic planning, creative development, and full execution to ensure clarity, accessibility, and measurable public impact.

In collaboration with Director Muneer Al Ameri, we crafted a visual narrative built on simplicity and precision—translating regulatory transformation into an engaging and easily digestible story for both merchants and the general public. The objective was clear: to elevate community awareness around e-invoicing while reinforcing trust, transparency, and digital progression at a national level.

From early concept structuring to final delivery, I managed the campaign holistically—aligning creative storytelling with institutional responsibility. The production approach prioritized clarity of message, visual coherence, and audience relatability, ensuring the initiative resonated across diverse segments of society.

The result is a purpose-driven campaign that not only supports regulatory implementation but also strengthens public understanding—positioning e-invoicing as a seamless step toward a more efficient and digitally empowered economy.