NHC: “ 15 Platinum Award Winner campaign video ”

NHC Brand Identity Launch

A Cinematic Transformation

For the launch of NHC’s new brand identity, I led the project in its entirety—overseeing its strategic direction, creative development, and full-scale execution to deliver a visual transformation that reflected the company’s evolution and future ambition.

Collaborating with Director Suhail Things, we developed a narrative that bridges heritage with the future of urban development—translating NHC’s national vision into a cinematic language that feels both authoritative and forward-looking. The project demanded rigorous strategic oversight and the orchestration of complex, large-scale production logistics to match the prestige and scale of the brand’s positioning.

From concept through final delivery, I ensured seamless alignment between creative ambition and operational excellence. The result is a landmark brand film that anchors NHC’s new identity—embodying innovation, community, and national impact.

The film’s excellence was recognized globally, earning 15 AMUSE Platinum Awards and solidifying its place as a benchmark in contemporary governmental brand storytelling.