A Vision of Elevated Urban Living

For the “Benefits of Living in NHC Destinations” campaign, I led the project in its entirety—overseeing the strategic, creative, and operational dimensions to ensure a unified and impactful execution. The narrative was designed to reflect the evolving standards of modern urban life in Saudi Arabia, where thoughtfully planned communities and human-centered environments create a tangible improvement in quality of life.

Collaborating with Director Ziad Barazi, we focused on portraying authentic, everyday moments that embody connection, comfort, and opportunity within NHC’s integrated destinations. The storytelling emphasized realism and warmth, capturing how architecture, landscape, and community design collectively shape a balanced and enriching lifestyle.

By directing cross-functional teams and aligning all production streams under a cohesive vision, I ensured that creative ambition translated into disciplined execution. From early conceptualization to final delivery, the project was managed holistically to reinforce NHC’s core promise: building destinations that elevate standards of living and redefine the future of urban communities.